The skill of branding places and races.
08/05/2022
Will One Man at Sea Shatter the Brand of Aged Japan?
Will One Man at Sea Shatter the Brand of Aged Japan? Not only has Kenichi Horie crossed the entire Pacific Ocean in a small[…]
06/27/2022
Can Turkey be rebranded in one PR move?
After decades of unsuccessful attempts, the country that straddles Europe and Asia Minor is once again launching a worldwide campaign to change its name. Turkish[…]
04/05/2022
Director Thomas Ash exposes the hypocrisy of Japan’s Omotenashi nation brand: it doesn’t apply to asylum seekers.
In the run-up to the Tokyo 2020 Olympic Games, the Tokyo Organizing Committee touted their signature slogan: the Japanese word “omotenashi” meaning the traits of[…]
03/20/2022
The Law of Proximity and War Reporting in Ukraine
The Law of Proximity and War Reporting in Ukraine The intense media coverage of the Ukraine war started warping into something else just 19 days[…]
03/08/2022
What is the Peace Plan for Ukraine?
What is the Peace Plan for Ukraine? Is there room for debate on whether the Russophone regions of the Eastern Black Sea should belong[…]